Zachary

About the author

I'm a law firm website designer and developer. I help lawyers develop quality, affordable websites.

Microsoft Word Copy & Paste

Content Building,General Tips 0 comments

Clean Up Your Law Firm Website’s Code

A lot of law firms have attorney bios, practice area descriptions or other content they want to put on their website in a Microsoft Word file. Often times when you’re collaborating, someone will send you their copy in a Microsoft Word format to put on your law firm website. When you copy and paste the contents of a Word file to your attorney website, beware! (more…)

Encourage Client Reviews

Off-site Marketing 0 comments

Direct Client Feedback and Ratings

There are a lot of websites that allow people to rate and review law firms and other businesses. These reviews help people in search of a law firm learn from the experiences of past clients. (more…)

Call to Action

Content Building,General Tips 0 comments

Encourage Visitors to Contact Your Law Firm

Having a law firm website with great info about your firm and your practice areas is essential, but what makes your website a true marketing tool is its ability to convert visitors into clients. To do this, you should include a “call to action” on your homepage and throughout your website pages. (more…)

SEO Basics

SEO 0 comments

Law Firm Website SEO

Search Engine Optimization (SEO) involves building and tweaking your website to encourage Google and the other search engines to list it higher up and more often in the search results.

I’m sure you’ve heard of it before, and when you’re building your law firm’s website you should keep it in mind, as it may ultimately be what gets your firm’s website to start generating traffic and new clients. (more…)

Keyword Selection

SEO 0 comments

Choosing Law Firm Keywords for Your Site

When you’re optimizing your law firm’s website, you’ll want to select a few sets of keywords related to your law practice and locale to target throughout your page titles, headings, urls, links and content. This will help Google understand what your website is about, and will help get your law practice a higher listing in the search engine results pages. (more…)

Website Inlinks

SEO 0 comments

Building Credibility and Popularity for Your Site

It’s a lot like a restaurant, really. If a lot of people tell you a restaurant is good, you’ll probably start to trust that it is. And more, if a professional food critic tells you the place is high quality, you’re really going to believe it. This is how links work.

Having quality website content may start to get your law firm website ranked in Google, but if you want it to perform even better, you’ll want to start getting other websites to link to yours. The higher quality the website that places the link, the more of an impact it’ll make on your search engine ranking. (more…)

Google Analytics

General Tips,SEO 0 comments

Tracking Your Law Firm Website Performance

You’ve probably heard of Google Analytics.  It’s a very popular tool that webmasters use to see what traffic their websites are getting.  It’s easy to use, effective and perhaps best of all, free. (more…)

Pay Per Click (PPC) Advertising

General Tips,SEO 0 comments

Pay Google to Bring You Clients

Search engine optimization will bring your website organic search results, over time. The more you invest in creating quality content, optimizing it with appropriate law firm keywords and building links on other websites to yours, the higher your website will appear in Google’s traditional search results. (more…)

Use Appropriate Headings

Content Building,General Tips 0 comments

When you’re working on your law firm’s website, you’ll probably want to include headings to separate blocks of text and make your website more user-friendly.  When you create a heading on a law firm website page, it’s important to understand the difference between large, bold text, and a heading. (more…)

Off-Site Optimization & Marketing

Off-site Marketing,SEO 0 comments

Optimizing Your Law Firm Off-Site Presence

Good search engine optimization for your law firm’s website is very important, however, your overall online presence is comprised of more than just your website.  For example, when you do a Google search, a lot of the time you’ll find that Google Places (local listings) appear above traditional website results! (more…)