Search Engine Optimization for Law Firm Websites

SEO Basics

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Law Firm Website SEO

Search Engine Optimization (SEO) involves building and tweaking your website to encourage Google and the other search engines to list it higher up and more often in the search results.

I’m sure you’ve heard of it before, and when you’re building your law firm’s website you should keep it in mind, as it may ultimately be what gets your firm’s website to start generating traffic and new clients. (more…)

Keyword Selection

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Choosing Law Firm Keywords for Your Site

When you’re optimizing your law firm’s website, you’ll want to select a few sets of keywords related to your law practice and locale to target throughout your page titles, headings, urls, links and content. This will help Google understand what your website is about, and will help get your law practice a higher listing in the search engine results pages. (more…)

Website Inlinks

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Building Credibility and Popularity for Your Site

It’s a lot like a restaurant, really. If a lot of people tell you a restaurant is good, you’ll probably start to trust that it is. And more, if a professional food critic tells you the place is high quality, you’re really going to believe it. This is how links work.

Having quality website content may start to get your law firm website ranked in Google, but if you want it to perform even better, you’ll want to start getting other websites to link to yours. The higher quality the website that places the link, the more of an impact it’ll make on your search engine ranking. (more…)

Google Analytics

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Tracking Your Law Firm Website Performance

You’ve probably heard of Google Analytics.  It’s a very popular tool that webmasters use to see what traffic their websites are getting.  It’s easy to use, effective and perhaps best of all, free. (more…)

Pay Per Click (PPC) Advertising

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Pay Google to Bring You Clients

Search engine optimization will bring your website organic search results, over time. The more you invest in creating quality content, optimizing it with appropriate law firm keywords and building links on other websites to yours, the higher your website will appear in Google’s traditional search results. (more…)

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